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Founder Profile
Prernaa Makhariaa
Prernaa Makhariaa Founder & Visionary,
Deities Design Awards (DDA).
“BE CEEN: Connect, Engage, Empower and Network.”

Prernaa Makhariaa, Founder & Visionary of the Deities Design Awards (DDA), is a jewellery entrepreneur and industry influencer with over two decades of experience.


She is also the founder of Jewellery Networking, a global platform built on the philosophy of “BE CEEN: Connect, Engage, Empower and Network.”


The platform serves as a one-stop destination for the jewellery community, bringing together businesses, service providers, and industry professionals to foster collaboration, growth, learning, innovation, and meaningful connections across the global gems and jewellery ecosystem.

Mission & Vision

Where Devotion Meets Design

Mission Statement

The Deities Design Awards is a globally travelling initiative dedicated to honouring exceptional jewellery design and craftsmanship. Hosted at a different spiritual destination each year, through this platform we aim to give back to society by encouraging jewellery that carries purpose, tells stories and upholds the finest traditions of craftsmanship and innovation for future generations.

Vision Statement

To cultivate a worldwide legacy that honors and promotes jewellery rooted in faith, tradition and heritage. By uniting unparalleled creative voices from across the globe, the platform aims to exhibit artistic excellence, safeguard cultural histories and advocate for craftsmanship as an enduring manifestation of human ingenuity.